01
Designing for the age of AI
When tools can generate anything, the craft shifts from execution to judgment. What it means to design in a world where the machine can already draw.
Read more →Artemis Axen — Web Design & Development, Athens
Thoughts
Ideas worth revisiting.
02
Why products need personality
The most remembered digital products aren't the most functional ones. They're the ones that felt like someone made a choice — and stuck with it.
Read more →03
What travel platforms can learn from storytelling
A booking flow optimised for conversion is not the same as one optimised for desire. The gap between the two is where most platforms lose.
Read more →04
Building experiences people remember
Memory is not about features. It's about moments of friction turned to delight, and the quiet confidence of a thing that just works.
Read more →Selected Work
2024 – 202601 / Shopify · Brand Project
Sokole
A luxury fragrance brand built for two markets.
Sokole is a luxury fragrance brand built for two markets: Greece and the international buyer who finds their way to a bottle through curiosity rather than advertising.
02 / Next.js · Platform
LiveCity.cam
Real-time webcam discovery.
LiveCity.cam is a live webcam discovery platform — a place to watch the world in real time. Athens at sunset. A canal in Amsterdam. A beach in Portugal, live and unfiltered.
03 / Next.js · Travel
TravelHub.cam
Travel discovery, rebuilt.
TravelHub.cam is a travel discovery platform built for the way people actually explore destinations — through video, atmosphere, and the feeling of a place before any booking decision is made.
About
I design and build things that work.
A designer and developer based in Athens. I work across the full stack — from brand identity to Shopify custom themes, Next.js platforms, and everything in between.
My clients are entrepreneurs and small businesses who want a digital presence that reflects their quality. I work in close collaboration: you bring the vision, I bring the execution.
Available for new projects
Working in five languages
- English
- Ελληνικά
- Русский
- Nederlands
- Latviešu
Get in touch
Let's build something.
Available for new projects. Response within 24 hours.